David Higgerson, the Digital Editor at the Daily Post in Liverpool, has managed to more than double the number of unique visitors to the paper's website with just a couple of phone calls. He's been talking to Google this week...
I spent a morning with Matt Kerwick, Trinity Mirror's online marketing manager, yesterday being schooled in the dark arts of search engine optimisation. It made for a fascinating insight into how to drive more traffic to our sites, without having...
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