PC World customers are 'stupid' say staff on Facebook

Staff at PC World and Currys are the latest to come a cropper for mocking their customers on social networking sites.

The workers used Facebook to post discussion boards about 'really stupid customers' and branded many people who use their stores as 'ignorant'.

According to some of the posts, some customers deserved to be 'punched' and others should have cattle prods shoved into tender areas.

It is, of course, not the first time something like this has happened.

Virgin sacked 13 staff after they branded passengers 'chavs' on Facebook, and posted comments questioning the airline's safety record.

In the case of PC World, the comments of their staff are somewhat thrown into context by a survey which arrived in my in-box today.

Which? Computing found that people should avoid stores like PC World when buying computers, and the countrywide chain received a very poor 42 per cent customer approval rating.

Currys and Comet fared little better with 45 per cent, with Staples only managing 51 per cent.

Customer score is based on a combination of overall satisfaction and endorsement - the likelihood of purchasers recommending the supplier to a friend.

DSGi, the company which owns PC World and Currys, said: "We are extremely disappointed with these results, especially as we have a programme in place which focuses the entire business on the customer and on improving customer service."

So who's to say the workers aren't right? Going by the satisfaction survey, you'd have to be stupid to buy a computer there!