Gum? smile? makeup? Answer to the eternal question

I suppose if you're in the pr office of a product like chewing gum, finding ways to plug your ware in the press must pose some problems.

Just got off the phone to one and - shock horror - the answer to this conundrum from Orbit is conduct a survey (the only thing pr people ever really try) which duly rocked up on email.

This revealed people from the West Midlands (yep, they've regionalised the stats to ensure country-wide story penetration) prefer women who smile to those who plaster on the make up.

The study said: "Each woman was photographed twice, once wearing usual make-up and not smiling and once without make-up and smiling, and interestingly, both men (66%) and women (73%) believe a smile makes you more attractive than make-up - so the beauty choice of the future is free and at your instant disposal."

What if you like a woman smiling AND wearing make-up? Didn't ask that, did they?

Guess how "face of Orbit Complete" Louise Redknapp keeps her smile nice? She said (and this comment is in no way influenced by being handed a huge wodge of cash from Orbit): "Flashing a friendly smile costs you nothing but can have a big impact on the way people perceive you. That's why I make sure I take care of my teeth and always carry a pack of Orbit Complete sugarfree gum with me to help keep my teeth and gums clean and healthy when I'm on the go."

Personally speaking I don't find women chewing very attractive at all. It's just not ladylike! ;)

Below: Louise Redknapp. Look her mouth is open. And there's no chewing gum in it. Orbit should sack her immediately!!!