Ramsay mints

Anyone tried the Gordon Ramsay Mints that can be found on supermarket shelves?

We took a box to friends last night and they - the mints, not our friends - were horrible: far too complicated with flavours such as caramel and honeycomb jostling for attention alongside the mint and chocolate. I'll stick to good old After Eights in future, I think.

Why do talented (and already incredibly wealthy) chefs such as Ramsay endorse products that can do their reputations no good at all?