JAMES CAMERON LINES UP CINEWORLD SENSATION

Parts of James Cameron's new movie AVATAR are to be screened at Cineworld Broad Street on Friday as part of a global attempt to raise awareness.

The man who gave us Terminator 2 is back with his first feature since Titanic smashed the global box office record in 1997 - a record it still holds today.

In addition on August 21, 20th Century Fox will take the wraps off its special "3-D"/lenticular one-sheet posters for the film, Ubisoft® will unveil the trailer for their videogame James Cameron's Avatar: The Game, and Mattel will reveal the action figures for the film's Avatar and alien Na'vi characters.

AVATAR will take us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads an heroic battle to save a civilisation.

The film was first conceived by Cameron 14 years ago, when the means to realise his vision did not yet exist. Now, after four years of actual production work, AVATAR will deliver "a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story."

AVATAR doesn't open in UK cinemas until December 18, 2009.

But, in the unprecedented worldwide August 21 experience, canny Cameron will debut the film's teaser trailer everywhere, while select cinemas and IMAX® theaters will screen hand-picked scenes in 3-D that have been specially prepared by the pioneering filmmaker.

The worldwide teaser trailer launch will be presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D. It will also be available online.

The extended look at AVATAR will have just two showings only on the evening of August 21 across the UK.

Public tickets can be obtained by registering at www.seefilmfirst.com and entering the code 302001.

Screenings will be ticketed and allocated on a first come first served basis, from today.

Remember: it's fastest fingers first! Good luck.