IS SAM RAIMI LITERALLY GOING TO 'DRAG' YOU TO HELL?

SAM Raimi is back in cinemas directing his first love - horror.

But, with a film title like Drag Me To Hell, is he risking the patience of cinemagoers?

Many will have been wound up to a frenzy reading review comments like 'Scariest Film of the Decade'.

Is it, er, hell!

Find out why in tonight's Birmingham Mail - and revealing why I actually enjoyed the really silly thriller 12 Rounds more.

Maybe that's what a week off does to you.

It really is a different experience sitting with an audience watching a movie, and one I always try to take into account at official Press screenings.

Mind you, I could have done without a certain bloke sitting behind me during Drag Me To Hell.

He was one of those planktons who keeps rattling the row of seats in front with his big feet, not to mention running out twice, presumably to go to the loo.

Still, at least he clearly loves his movies so can't be all bad.