HAS THE EARTH MOVED FOR YOU?
IF YOU'RE in the city centre tonight and feel as if there's a whole lotta shakin' going on, that's probably because Star Trek is making its public debut at IMAX, Millennium Point.
Members of the public have been able to buy tickets to join in with a major media event and the atmosphere should be great.
The cinema is going to do really, reallly well with this movie as it's a day-on-date release with multiplexes from today.
I've already had a sneak preview at the IMAX.
And, I must say, I thought the cinema really transformed the film compared with how I first perceived it on a small preview screen in London.
The IMAX is certainly coming of age now. It still looks like an impossibly-big screen, but then the NEC Arena seemed like it was too massive 20 years ago.
Now, they both look the business.
Thanks to the spread of widescreen TVs at home, I think we're all growing into the IMAX format.
Especially as it offers unbeatable clarity and a sound system that's second to none.
Don't miss our three pages of Star Trek coverage in tomorrow's Birmingham Mail, when I'll be talking to director JJ Abrams and my Sunday Mercury colleague Roz Laws will be revealing whether she thinks the film could work as a date movie.
Finally, a word of warning.
Night At The Museum 2 is along on May 20 to compete with Star Trek for IMAX screen time!
I can hear the tills ringing already. Enjoy.


