SIMON PEGG'S NEW FILM PREMIERES IN BIRMINGHAM TONIGHT

SIMON Pegg's eagerly-anticipated new film How to Lose Friends & Alienate People is to have a charity premiere in Birmingham tonight in aid of Cure Leukaemia.

It has been organised by movie mogul Gary Smith, the Harborne-based CEO of Intandem which has produced the comedy.

Based on the bestselling memoir by Toby Young and co-starring Kirsten Dunst, Gillian Anderson, Megan Fox and Jeff Bridges, the film was mostly shot in London doubling up as New York.

Gary says: "This film has been three years in the making so we were looking at Simon Pegg before Hot Fuzz and Run Fatboy Run had come out.

"One of my friends would have died from leukaemia without a lucky, early diagnosis. We want to have fun with the premiere for a serious cause."

How To Lose Friends & Alienate people will be released on October 3, but you can see it first at Cineworld Broad Street at 6.30pm for 7.30pm tonight followed by drinks at Gatecrasher.

Tickets are £30 each. Call 0121 627 5858 for details.

Don't miss Friday's Birmingham Mail for our review of the film and an interview with Gary.