Buy one . . . and that's it

I was in a supermarket yesterday where an elderly lady was bemoaning the fact that most special offers were buy one get one free (BOGOF) or buy two for a heavily discounted price.

She was making the valid point that as she lived on her own she often could not manage to consume two of a product within the sell by dates or did not want to eat it the same thing for several meals.

I suppose she could shop with a friend but they would have to like the same things and sorting out the bill would be a nightmare. It would help of course if supermarkets made the reductions on individual items rather then included in BOGOF offers and multibuys.

IT was something I had vaguely noticed in the past and thought was unfair on single people, particularly the elderly, but how big a problem it is I do not know.

If anyone has any thoughts feel free