Get off your fat arses!
A hint to PRs.
If you send emails to editors you don't know, they will be instantly deleted. (It's the 'from' and 'subject' field.... anything from 'a.n.other PR' we don't know, or anything entitled 'new product scores 9/10 for eco quality' or similar will never be opened.
Especially when they carry crippling attachments.
So, green-behind-the-ears, would-be PR guys and gals, get off your fat arses and meet media contacts... if you've got something worth talking to them about.
An all-round release to contacts gleaned from some Media Guide is lazy, useless and ANNOYING!!!
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Steve Dyson
Blog from the Editor on recent issues and events.
Does that feel better?
Yes! (By the way, I like the podnash site your name links to... great 999 call!)