When Sir Alf Ramsey was "King of St Andrews"
On the same 'what to put on page one' theme...
Usually we like a giveway, or a 2-for-1 offer as well as news on p1 to tempt readers into another reason for buying the Birmingham Mail.
On Friday pm, there was nothing pending for the weekend edition's p1. And with it being close-season, not even a sports line grabbed us as the possible boost.
But when we turned to the 8-page archive section we were republishing, we suddenly realised the answer.
The 1977 edition told of a BCFC decision to place Sir Alf Ramsey in charge of the Blues.
From memory, it didn't last long 31 years ago. But what a story to have the 1966 hero in charge! And it gave us something different and attractive to boost on page one for the weekend.
Along with the 'splash' on the eventual murder charge following Villa fan Christopher Priest's derby death, it made for a very buyable Mail on Saturday.
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Steve Dyson
Blog from the Editor on recent issues and events.
A bit sad that you have to offer incentives for buying your rag, must be good to be editor of such a popular paper.
The best papers carry the best temptations for readers - and this has to be a mix of news, sports, useful features AND promotions. Take a look at a week's worth of Daily Mails and you'll see what I mean. In the absence of such promotions, you have to get creative on what you have in the paper, projecting different parts as valuable in different ways to the vast array of audience.
I see your point, and it would be great to be editor of a paper wanted just for its news and sport. But that would be a bit dinosaur-like.