PR folly

By Steve Dyson on February 11, 2008 5:02 PM |

Received the ultimate in letters that I find offensive today.

The 'head of communications' at a certain organisation wrote to say how he felt "disappointed" with a (true) story we had printed because it was negative and he felt he had "an understanding" with us...!

Not on you nelly!!

We may well work closely with organisations across the city, but none, I repeat none, can ever assume that we are in any way in their pockets or that they are exempt from critical stories.

I almost enjoyed writing my reply to the hapless PR who was very new in his post.

"We will always try to be helpful by publicising successes and needs of (organisation's name removed) by working closely with you. But we are also a watchdog and, when appropriate, a critic and it is important that you understand the distinction between our roles.

"I am sure that once you get settled and get to know the local media, you will enjoy a good relationship based on this understanding. All such matters aside, I would welcome you and wish you the very best in your new post."

Do you think he'll get the message?

2 Comments

Toddy said:

Proof that big business is as corrupt and special handshakes as it ever has been.

Tell him to stick his agreement where the sun dont shine.

Steve Dyson said:

In fairness, Toddy, it's not a business PR. It's a governmental organisation, but I know what you mean. And you can be reassured that he received the same advice on where his understanding can be stuck...

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