Results tagged “MYSTERY MOVIE SCHEME” from Birmingham Mail - Mega Movies

VUE Cinemas is set to spice things up - with a series of Mystery Movie screenings.
Once a month, from next Tuesday, May 5, cinema goers will be given an opportunity to view a film ahead of its official release.
But, they won't know what it is until the opening credits.
Once the scheme is up and running, the general idea is to broaden tastes by introducing people to a film they might not ordinarily see.
Only the certification of the film will be revealed to audiences ahead of the screening.
But get this...
Whilst the standard ticket price applies, customers will also have the option to leave and seek a refund during the first 20 minutes of the film.
Vue's sales and marketing director Mark de Quervain says: "We're playing on the thrill of the unknown.
"It's all about getting people to see films they normally wouldn't see. We want to broaden their film horizons and offer an exciting cinema experience."
Tickets for all the performances can be purchased at www.myvue.com or by calling 08712 240 240 or directly from participating cinemas.
+ The screening at Vue Star City on Tuesday, May 5 will start at 6.30pm, it's a 12A... and the running time according to Vue's own website is said to be 120 minutes!
PS. I can offer no more clues, but you have to ask yourself this question.
Is Vue likely to launch this scheme with a dud? I think not...