Results tagged “CGI” from Birmingham Mail - Technobabble

I watched the epically long King Kong for the first time on Saturday night on ITV1 and found one aspect to be incredibly annoying.

The film itself was better than I imagined it was going to be [notwithstanding the poorly executed and completely unbelievable CGI brontosaurus stampede section] but why on earth could ITV not time the ad breaks better?

Every time there was a big fight, or right in the middle of an orchestral crescendo in the soundtrack, and some times in the middle of dialogue, it just cut immediately to some important messages from Daz or Peugeot.

In the age of advanced editing computer technology and software, surely someone must have come up with a way of inserting ads at proper moments - a scene change or similar.

As it stands, the only possible reason for what happened on Saturday is that the breaks were inserted purely on a time basis - advertisements were going to be shown at 8.45pm come what may.

Come on ITV - sharpen up!